Why should we spend money on a launch consultant?

When marketing budget is tight for the launch of a site, product or service, sometimes it's hard to see why a company should spend money that's not going directly to advertising or other marketing efforts.

However, there are some good reasons to consider hiring a launch consultant to coordinate your launch, and this Q&A session below might help define your needs.

Our company knows our product inside and out. Why do we need a launch consultant to review it?

Simply put, knowing everything about your product may be the problem. When a company gets too close to their product, they may lose sight of the big picture.

Knowing about your product or site is your expertise. Knowing about your market and how to get to it is ours. We'll help you determine who your customers are and what they want.

Countless products and sites have failed because the developers haven't determined what their market wants. If this knowledge is gathered in an effective way, your messaging will be focused on what your customers are looking for - and you'll turn a product-based campaign into a customer-focused campaign. And those are the ones that work.

If your company needs an independent reality check on your product or site, Ready 2 Launch can help by getting you with the focus and messaging that speak directly to your market's needs.

We have web designers, print graphics designers, an advertising agency, and a direct marketing agency. Why add a launch consultant?

One word: Consistency. Whether you're working with internal or external personnel, it's incredibly difficult to have all elements of marketing and sales keep a consistent look, feel, and message. This consistency is even more important during the launch phase, when potential customers are being introduced to you and your message. If this message comes in a variety of forms, you miss the boat in terms of recognition factor.

Ready 2 Launch can work with you to determine your market's needs, their preferences in mediums, their demographic and psychographic profiles, and the focus of your messaging. We can then use this underlying knowlege to coordinate all aspects of your launch to ensure all future marketing efforts have as high a chance of success as possible.

We have a vertical target market, so we know who they are. Do we still need a launch consultant?

Knowing your target market is certainly a plus, but there are still issues of how to get to them, what to say to excite them, their purchasing patterns, etc. And having a vertical target market also ensures that your competitors probably know as much about them as you do.

Ready 2 Launch digs deeper into your number one resource: Your potential market. We can coordinate all marketing and PR efforts to make sure they match your market's needs and are consistent with what that market wants to know and where they go to get it. We can also help with strategic relationships that will enhance your presence and make you stand out from the noise.

A vertical market gives you a wealth of knowledge that you can use for your launch - and Ready 2 Launch can help you mine that knowledge.

"If you're launching a new product or service in the world of e-commerce, use Ready 2 Launch. Their expertise in finding the right focus, message and marketing implementations that work are invaluable to a successful beginning."
Max H. Carter, CEO
iwix.net