Finishing a piece of software is just the beginning of a successful product launch ...

In today's world of OEM, shareware, and ASPs, it may seem like developing a piece of software is largely an unprofitable scheme. But there are still viable markets, successful channels, and marketing strategies that will help ensure the success of your product.

Ready 2 Launch is going into its second decade of helping software companies launch their new product and product lines. As our name suggests, we can help with all aspects of launch, including:

• Market Review and Research
  Your product must have a potential market that has a need and a desire to purchase it. We can help you define your market, find out their needs, define how to address those needs, and determine ways of communicating to that market. By in-depth research, analysis and reporting, we will allow you to make informed choices on budgeting, messaging, etc.
  
  
• Product Usability and Research
  While technical quality assurance is irreplaceable, usability is equally important. It stands to reason that a company who's developed a product will think it's the best, the fastest, the easiest, etc. But often this is not the case when it comes into the hands of the real world. Ready 2 Launch can put your software through usability testing that will determine what "real" users are looking for.
  
  
• Launch Within Budget - With the Highest ROI
  Any launch effort requires many marketing elements: Press & PR, direct response, online and offline advertising, vertical-market campaigns, etc. Ready 2 Launch can put together a launch plan that will be best suited to your budget, your goals, and your timeline.

"While launching MindManager 3.0, we used Ready 2 Launch to help us coordinate new marketing materials, explore strategic relationships, and coordinate Press and PR. We would recommend Ready 2 Launch to anyone needing marketing helpduring their launch."
Bettina Jetter, President
Mindjet, LLC, Sausalito, CA