Portals, Exchanges, Ecommerce Initiatives …

Does your company need marketing help for your Internet project?

Ready 2 Launch has been involved with the Internet since before it was a mass market communication tool. We’ve helped companies launch industry portals, create specialty marketplaces, and integrate their Internet solutions with their existing business.

Launching any type of ecommerce initiative takes up-to-date information on existing technology and marketing tools available. Ready 2 Launch can work with your development team to ensure that you have the most usable site without the clutter of gratuitous bells and whistles.

We can help with:

• Focus
  Who are your potential users? How do you get to them? What makes your Internet option better than a competitors? Ready 2 Launch can help you answer these and other questions so that every dollar spent will have a greater chance of hitting the right market and their hot buttons.
  
  
• Integration of Online and Offline Marketing
  It’s already been proven that online marketing alone does not have the success rate of an integrated marketing campaign. But how should you split your marketing dollars, and what role does conventional advertising and PR play in the launch of an online initiative? Ready 2 Launch can help you with budgeting, test marketing, online push & pull techniques, and conventional marketing & PR to bring success to your project.
  
  
• Competitive Edge
  While you focus your company’s talents and energies to make your site as good as it can be, Ready 2 Launch can keep a constant eye on your competitors, and how they are viewed by the public and press. This will keep you one step ahead in the ‘run for the click-through’ race.
  
  
• Real World Functionality Testing
  If your site is hard to navigate, or focuses on a functionality that is not important to your users, it won’t entice them to use and come back. Ready 2 Launch can look at your site, review it through “real user” eyes, and suggest ways to bring people there and keep them coming back.

“Ready 2 Launch served as the senior marketing strategist we didn’t have as an employee. They added value and stretched our advertising budget. Our website traffic increased 200 percent during a month-long campaign they ran for us in Chicago.”
Nathan Butler, Vice President of Marketing
Pawnbroker.com