Expanding Your Insurance Business to Include E-Commerce?

There’s no doubt about it. Whether it’s willingly or kicking and screaming, the insurance industry is including ecommerce in its sales and marketing strategies.

Large insurance companies are launching transactional websites. Financial institutions are broadening their insurance offerings online. And the race is still on as to which Internet site will become the winner in personal, business, and non-standard lines.

Ready 2 Launch has worked with the insurance industry for years, aiding in launching websites, portals, and transactional models. While our clients know insurance, we know how to publicize and market their sites and services.

How We Can Help:

• Press and PR
  Knowing how to write an insurance-related press release is one thing. Knowing the right editors and writers who will pick up that press release is another. Ready 2 Launch has worked with insurance-focused press, and we know what they want and how they want it. Using our network of contacts, we can work with you to get consistent press, radio and television coverage. We can promote feature articles on your company. We can work to get your company’s voice into general industry articles, so that you look like one of the “industry experts” that are often quoted. We can find those case histories that will turn into ink in future issues of an industry magazine. Being on a first-name basis with most of the insurance industry editors and producers is a good thing … let us put our expertise together with yours to promote your company.
  
  
• Marketing Coordination
  When starting an online initiative, there’s always a problem of how much marketing money to spend, and where to spend it. Ready 2 Launch is an expert in successfully creating online and print marketing campaigns that not only work, but complement each other so that your ROI (return on investment) is higher than usual.
  
  
• Finding Your Market
  Because of our close association with the insurance industry, we know where to find agents, GAs, MGAs, carriers, and customers. We know what they read, we know what messaging works, and we know what your competition is telling them. Let Ready 2 Launch help you with finding your target market, fashioning the right message, and starting your relationship with them.

“We highly recommend Ready 2 Launch for proactive PR that yields results. Within months of taking over our PR, iwix.net had relationships with editors, feature articles written in insurance industry publications, radio interviews, and television coverage.”
Max H. Carter, CEO
iwix.net